Alyssa Miron Edelson

Thanks for stopping by! My colleagues and employers call me their chief storyteller, creative content strategist, and strategic communications expert — but you can call me Alyssa.

With more than a decade of proven experience across various industries including enterprise and consumer technology, healthcare, and retail, I have a knack for developing compelling content across a variety of formats. My previous experience has done so for Fortune 500 companies, including Oracle, Lenovo, Adobe, SAP, Windstream, and many others.

I enjoy telling stories with creativity that engage, educate, and inspire audiences. I am not afraid to translate complex technical subject matter into simple, easy-to-understand language. I am proficient at telling these narratives across a wide range of long and short-form content types — whether those are earned, owned or paid channels. I can work with extremely fast turnarounds, and understand the needs of a fast-paced, ever-evolving work environment—but never in a way that impedes on the quality and integrity of my assignments.

I am thrilled that you are here. Drop me a line at or find me on LinkedIn!

Cleveland Guardians Gain Competitive Advantage by Selecting Windstream to Modernize its Network Services

Windstream Enterprise (WE), a leading IT managed services provider, has been selected by the Major League Baseball (MLB) franchise Cleveland Guardians for its managed software-defined wide-area network (SD-WAN) services to achieve a dedicated and simplified cloud network connection. Windstream’s services bolster their IT performance, so it can use today’s data-intensive sports applications without latency or interruption, giving the team and its faithful fans, a competitive advantage in the MLB.

Guardians’ front office staff, coaches, scouts and players are dispersed among eight locations, including Progressive Field and their affiliated minor league team stadiums. Under their previous network, limited bandwidth was disrupting the team’s ability to disseminate real-time information such as players’ statistics, team performance metrics and videos. That is because older, legacy networks don’t offer the flexibility or rapidly scalable capacity for organizations to support cloud applications that need to be accessible anytime, anywhere.

Shopping the latest retail trends at 2024 NRF’s Big Show

The National Retail Federation’s (NRF) Big Show is a three-day event that took place in New York City in the heart of January. This year’s event feature over 1,000 exhibitors, 170 sessions, more than 6,200 brands from around the world and 40,000+ retail industry professionals gathered to see what’s abuzz for retailers in 2024 and beyond.

NRF is a keystone event in the retail calendar and plays a pivotal role in shaping the industry’s trajectory for the year ahead. The annual gathering offers th

Flying taxis, a $3,500 toaster and see-through TVs: The biggest concepts coming out of CES this year

Last month, roughly 130,000 attendees and more than 4,000 exhibitors gathered in Las Vegas for the Consumer Electronics Show (CES), a multi-day trade event put on by the Consumer Technology Association. CES is all about the latest and greatest in consumer technology industry and it’s intent is to demonstrate why tech innovation is so valuable for businesses and consumers across a every single industry.

CES has a mission: To stand for innovators and the promise and power of technology—which is e

How Appalachian Regional Healthcare nursed their network back to health

Operating a network of more than 100 hospitals and clinics—as well as retail pharmacies, home durable medical equipment stores and home health operations—located in very rural areas of Kentucky and West Virginia has made Appalachian Regional Healthcare (ARH) indispensable for the 400,000 lives that depend on this not-for-profit health system. The organization required a redundant network that would guarantee high-speed connectivity and zero downtime. ARH wanted a partner that would be with them every step of the way—from the server room to the emergency room—to maintain uninterrupted experiences for their physicians and patients.

Four Trends Poised to Shape Your Business in 2024

If there's a word to aptly describe 2023: acceleration. Technology, hype cycles, climate change — they all seem to be gathering speed as we head into 2024. AI moved from the margins to a can't-live-without, mainstream technology in a flash. A tropical depression in Mexico unexpectedly escalated into a Category 5 hurricane in just a few hours. One tour turned Taylor Swift from a chart-topping pop singer into a GDP-impacting uber-celebrity.

Whatever line of business you're in, now is the time of

Expect the unexpected: How to prepare your business for natural disasters

Hurricanes, fires, tornados—oh my. Natural disasters often strike with little to no warning, but their operational and economic impact on organizations end up being disastrous.

When thinking about the most recent series of natural disasters—torrential flooding in the South, blazing wildfires in the West, and hurricanes destroying the Southeast—the word “catastrophe” undeniably describes the current climate and weather conditions that businesses must prepare for.

How Secure Access Service Edge (SASE) Boosts Cybersecurity

Secure access service edge (SASE), pronounced as “sassy,” combines network and security technologies in a single cloud service. It’s generally considered to be the best replacement for legacy virtual private networks (VPNs).

SASE is more secure than a VPN. SASE provides layered protection by converging several security technologies and the network. By comparison, a VPN offers only perimeter-based security. Anyone who gets past the perimeter and enters the network is considered “trusted,” which

Transforming the customer experience in retail with CCaaS

There has been a shift in the retail landscape where a business’s customer experience (CX) has become a greater key differentiator than its products or prices. A survey of 17,000 customers found that an extraordinary 86% of consumers feel the experience a company provides is as important as its products and services.

Retailers have moved from helping their customers in a one-off, transactional way to engaging with each customer as an individual and not just a number. By building customer relati

IT workers are quitting their jobs—here are 6 reasons why

Your IT professionals are burnt out. It’s not just happening at your organization though; this is a world-wide issue that most companies are facing. According to a study of 36,200 IT professionals across 33 countries by Yerbo, 2 in 5 workers are at high risk of burnout. Of those IT workers who facing high levels of burnout, 42% are actively considering quitting their company in the next few months. These are statistics that all IT leaders should be taking seriously.

IT workers quitting thei

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